How-tos, weekly checks and benchmarks: carts, customers, traffic and the numbers behind them. Every figure comes with its source and date.
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Most shops look at abandoned carts once, feel bad, and move on. Counting them the same way every week turns the number into something you can act on.
GA4 and your back office will never agree on orders. The question is by how much, and whether the gap is stable enough to live with.
Everyone wants more repeat customers. Few shops agree on how to count them, which is why the benchmarks you read online rarely match your own number.
