Morning business briefing
Nordic Outdoors
Revenue
€48,320
↑ 12.4% vs last week
Orders
612
↑ 7.8% vs last week
Average order
€79
↑ 4.2% vs last week
Ad spend
€9,180
↑ 18.1% vs last week
What needs attention
2 changesAd spend is outpacing revenue
Spend is up 18%, revenue up 12%. Growth is costing more this week.
A search position slipped
“Waterproof hiking jacket” moved 4 → 8. Its page made €4,180 last month.